October 5, 2007

NCAA Proposal Would Let Colleges Cash In on Player Images

By LAUREN SMITH

Officials say changes merely update old rules; critics say they go too far

A controversial proposal by the NCAA would broaden the way companies are allowed to use college athletes in advertising campaigns, giving athletics departments more opportunities to trade on players' popularity.

The proposal, which a panel of the National Collegiate Athletic Association will vote on in January, has attracted little attention because it was introduced as an amendment to existing NCAA

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