October 3, 1990
Most Colleges Lose Money on Big-Time Sports
Intercollegiate athletics have evolved from their origins as benign student recreation into College Sports Inc., a huge commercial entertainment conglomerate, with operating methods and objectives totally separate from, and mainly opposed to, the educational aims of the institutions that house its franchises.
One of the most tenacious myths about today's big-time college sports is that they earn huge sums of money for American higher education. In fact, if profit and loss are defined