Metaphysics in the Megabookstore

Philosophy may have originated with the fascinating dialogues that Socrates provocatively conducted in the Athenian agora, but can it interest a public in the American marketplace of the 21st century? Since philosophy -- unlike cars, cereals, and cosmetics -- is not the sort of commercially lucrative commodity to inspire market research, there is little systematic study of its ability to command and sustain an audience outside the groves of academe and religious institutions. But

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