July 29, 2005

Meeting Offers Tips on Alumni Loyalty

By PAUL FAIN

College fund raisers and alumni-relations directors discussed the changing motivations of major donors and described how to build, maintain, and evaluate a loyal alumni base at the annual meeting of the Council for Advancement and Support of Education, held in Miami Beach this month.

Topics discussed during the three-day meeting included:

• The challenge of building loyalty for institutions new to advancement. Randall R. Miller, executive vice chancellor