December 1, 2006
Marketing, the For-Profit Way
Traditional colleges turn to call centers, paying for online 'leads,' and other commercial recruiting tactics
After watching the for-profit-college industry blossom by aggressively expanding to online education and catering to adult students over the past decade, many traditional colleges followed suit, enjoying new revenue opportunities and greater exposure as they reached fresh pools of students.
Now a growing number of those nonprofit colleges are adopting the corollary to that approach: If they are going to provide education the way for-profit colleges do, they might as well market
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