April 30, 2004

Marketing Institutions and Recruiting New Students: What Works Best?

Increased competition for students and tuition revenues. Cuts in support for higher education. A commitment to diversity. Concerns about meeting student-aid needs. Those are a few of the issues that are forcing institutions to review and update the ways they market their campuses and communicate with prospective students.

Many admissions offices now use new technologies to broadcast their carefully choreographed messages. Staff members, current students, alumni, and administrators