October 31, 2003

Making It 'Big'

By SCOTT MCLEMEE

Rhetoricians regroup in an era of tight purse strings

"As a rhetorician, you always work with the assumptions of the audience," says Steven Mailloux, a professor of English at the University of California at Irvine. Mr. Mailloux is, of course, restating one of the basic principles of rhetoric as an intellectual discipline. The same point would have been made by Isocrates, 2,500 years ago, during his lectures to young Greek citizens in training.

But Mr. Mailloux is not discussing

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