October 10, 2008

Loren Pope Touted 'No Name' Colleges in a Brand-Name World

By ERIC HOOVER

One night in 1999, a few hundred high-school students and parents packed the ballroom of a Boston hotel. There they saw Loren Pope lean into a microphone and say the unthinkable. Harvard University, he proclaimed, was a "gyp joint."

Martha (Marty) O'Connell recalls the gasps. "It was like the air had been sucked out of the room," says Ms. O'Connell, who was then dean of admissions at McDaniel College. Here was Mr. Pope, a college consultant and a former education editor at The New York

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