July 4, 2008

Lights, Camera, Publishing?

By NINA C. AYOUB

Are university presses ready for their close-up? In a nod to Hollywood, a growing number of trade publishers are producing book trailers to promote new titles. But do video teasers have a role in university-press publishing? What about longer formats? Based on an entirely unscientific poll of publicists at 25 university presses, the answer appears to be an emerging "yes" for those venturing into videos and a curious "maybe" for many who haven't. Others express doubt, citing time and

Print Subscription

Digital Subscription

Already have an account? Log In Now.