October 12, 2007

Lender Group Considers Polishing Its Image

By PAUL BASKEN

After months of bad press, the National Council of Higher Education Loan Programs is giving serious thought to hiring one of the public-relations field's big guns.

The council, which represents lenders, collection agencies, and others involved in the federally guaranteed student-loan program, concluded its conference last month with a presentation from Qorvis Communications LLC, which has represented the pharmaceutical industry and helped the Saudi government's efforts to protect its

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