Lender Group Considers Polishing Its Image

After months of bad press, the National Council of Higher Education Loan Programs is giving serious thought to hiring one of the public-relations field's big guns.

The council, which represents lenders, collection agencies, and others involved in the federally guaranteed student-loan program, concluded its conference last month with a presentation from Qorvis Communications LLC, which has represented the pharmaceutical industry and helped the Saudi government's efforts to protect its

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