December 5, 2008
Learning From Digital Measurements of Face-to-Face Interactions
LINKED IN WITH...Alex (Sandy) Pentland, who predicts negotiation results by digitally measuring aspects of face-to-face interactions.
Mr. Pentland, a professor at the Massachusetts Institute of Technology's Media Laboratory, recently published a book called Honest Signals, which argues that hidden social cues are key to understanding the productivity of researchers and workers.
Q. So you've developed a new kind of scientific device to measure social interaction?
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