Lawrence and Alex's Great Publishing Adventure

Our sentimental education in the ways of publishing began two months before our book of humor, Sense and Nonsensibility, was to be issued by Simon & Schuster. Over lunch at the publishing giant's corporate headquarters in Manhattan, our publicist revealed a highly confidential fact: "Advertisements don't sell books." When we registered our surprise, he assured us that this was the typical reaction of first-time trade authors. "Ads are totally passé," he said. We were therefore