September 27, 2002
Journal Opts Out of Print and for the Internet
One of Canada's premier business schools has decided to stop selling the paper version of its journal and to give the publication away online instead.
The Richard Ivey School of Business at the University of Western Ontario celebrated the 70th anniversary of the Ivey Business Journal with the introduction of its new Web version on September 19. Although the print journal had both paid subscribers and what its managers describe as a "healthy" advertising base, the online publication
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