Journal: Forbid Gifts From Drug Firms

Prozac paperweights and pizza lunches from Viagra peddlers would be strictly banned at academic medical centers under a tough new proposal presented in an article in last week's issue of The Journal of the American Medical Association.

The article, by several notable medical educators, calls on medical schools and their affiliated hospitals to crack down on gifts — even token ones — from pharmaceutical companies. The authors argue that physicians and their

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