Colleges and the Rankings Game: Who's Playing Whom?

By JOHN F. BURNESS

This summer, Forbes magazine published its new rankings of "America's Best Colleges," implying that it had developed a methodology that would give the public the information that it needed to choose a college wisely. U.S. News & World Report, which in 1983 published the first annual ranking, just announced its latest ratings last week—including new rankings of "up-and-coming colleges" and of institutions favored by high-school counselors. The

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