Facebook, the online social-networking site popular with college students and recent graduates, has not lived up to a lot of its initial hype as an effective political tool, argues Colin Delany in an article posted on the Web site techpresident.com.
“We’ve now seen more than a year of intense use of social-networking sites by the U.S. presidential campaigns (and even longer use by issue-advocacy groups), which gives us a solid base of information and experience to judge just how effective Facebook is as a political tool,” he wrote.
Mr. Delany outlines the limits of Facebook’s effectiveness for presidential campaigns. He asks whether Facebook’s moment in the sun as a hot political tool has passed and, if so, what that might mean for the future of social-networking sites for online political organizing — and for Facebook itself.
