May 9, 2008
In Turbulent Times, 2 Small Colleges Brace for the Worst
They find strategies to keep enrollments up
About a year ago, Heidelberg College pumped up its spending for a new, streamlined scholarship program, and then promoted its simplified formula so that students would know how much they could get before they even applied.
It worked. Last fall this small, mostly residential liberal-arts college on a campus dotted with Collegiate Gothic buildings brought in the second-largest class in its 158-year history, and, more significantly, a net
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