In Brochures, What You See Isn't Necessarily What You Get

Scandals raise larger issues about how diversity is portrayed

When Diallo Shabazz was searching for a college several years ago, he thumbed through admissions brochures to find students who looked like him. So Mr. Shabazz, who is black, says he wasn't initially surprised last fall to discover his face on the cover of a brochure for the University of Wisconsin at Madison, where he is a senior.

But then he realized that the photograph showed him amid a

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