In Asia, American-Style Fund Raising Takes Off

Development officers look to the United States as the 'gold standard'

Until last month, the development office at Nanyang Technical University was hidden away in a forgotten part of the sprawling Singaporean campus. The building was dated and the air-conditioning was cranky — a description that could also have summed up the university's fund-raising efforts and its alumni.

Marina Tan Harper, director of the university's brand-new development office, toiled in

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