October 13, 2006
If Alumni Associations Give, Will Colleges Receive?
The groups are offering ever more programs and services, in an effort to engage hard-to-reach generations of graduates
About a year ago, Colorado College's alumni association was in search of an elusive bunch of graduates: busy, successful, relatively young professionals — the type of alumni not typically enticed to help plan a reunion or throw a regional alumni event, and probably too busy to recruit students.
Staff members had thought of a new way to reconnect with
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The Chronicle Review
