September 28, 2001

Humanely Produced Collegiate Apparel? No Sweat.

First, he captured the ice-cream market. Now, college T-shirts?

One of the founders of Ben & Jerry's Homemade Inc. is planning to bring his reputation for social responsibility to the garment industry.

Ben Cohen's investment firm, the Hot Fudge Venture Fund, is providing $500,000 to $1-million in seed money for a Los Angeles-based company that will make a "sweat free" clothing line. The apparel should be in college bookstores in time for the 2002-3 academic year, says Pierre

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