July 6, 2001

How to Reach the New Donors

By MARY MARCY

The high-tech bubble may not have completely burst, but it is certainly leaking. As analysts ponder the significance of technology to the new economy, presidents and boards at most higher-education institutions are wondering if the high-tech donor has gone bust as well. Yet the impact of venture philanthropy persists, suggesting that at least some of the new styles of giving that emerged in the 90's may have a permanent place in philanthropy.

There are at least two compelling reasons

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