How to Encourage Families to Save for College

This month, as parents of college-age students sign promissory notes for student loans and watch tuition checks diminish their bank accounts, Congress is encouraging all parents to wake up and start planning. While National College Savings Month — meant to spread awareness about the need to save for higher education — has a laudable goal, promoting the importance of saving won't do much to help struggling families afford the cost of higher education.

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