November 14, 2010
How to Build a Perception of Greatness
It's hard to bottle the buzz about a hot college. But these five suggestions can help.
Yana Paskova for The Chronicle
Sometimes an institution lucks out with its location. "I think one of the reasons that NYU took off was because New York became a very hot city," says one higher-education expert.
Everyone can name the big, nationally known universities that have raised their profiles dramatically over the past couple of decades: Boston University, Drexel University, New York University, Northeastern University, and the University of Southern California, to name a few. Others might know smaller institutions that have either honed great reputations in their markets or are on the rise—places like Ball State University, Portland State University, Texas Christian University, the
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