How the Web Can Speak to Prospective Students

By MICHAEL STONER

Some seven years after many admissions offices first started using the Internet to reach prospective students, those offices are getting real about the central role that students play on their Web sites. Whether it's "real life," the "real story," or the "real deal," colleges are asking current students, speaking in their own voices, to communicate to prospective students via "Ask a Student" e-mail, Weblogs containing student journals, and even student-written sections of institutional Web