How the Private Sector Can Help More Students

Students receive financial aid to attend college from various sources: the federal government, state governments, colleges and universities themselves, and the private sector. When higher-education institutions look to bridge the gap between students' needs and available resources, however, they almost always focus on the first three sectors. They seek more government or endowment money, or make trade-offs within their often-limited general budgets, and usually neglect to take steps to

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