July 23, 2008
Analyzing How Students Choose Colleges Is Key Topic at Meeting of Planners
Montreal
Defining students merely as "Millennials" is "a handy shorthand for the fact that kids today are different from us," says Ken Steele, senior vice president for education marketing at the Academica Group Inc., a consulting firm. But generalizations about plugged-in students don't get you very far in determining how they choose their colleges.
In a presentation about how prospective students form impressions about colleges, delivered here on Tuesday at the annual conference of
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