How Should Public Colleges Price Their Product?

Until recently many leaders of public colleges defined "affordability" as low tuition: To ensure students' access to state institutions, they focused primarily on keeping tuition as low as possible. Today a single strategy is no longer an option, and a whole new set of considerations goes into setting the price of a college education.

In large part, concentrating on tuition was practical because public colleges did not have to meet targets for net tuition revenue (income from tuition

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