June 25, 2009

By Jennifer Howard

Turn in the Spotlight: How Publishers Pick Books to Showcase in Catalogs

LEADING QUESTIONS: Twice a year they roll across our desks, glossy parades of scholarship and marketing. The university-press catalogs for the fall and winter of 2009-10 have been arriving lately, which prompts us to ask the same question we ask every season: Why is that the lead title?

I talked to a few folks responsible for marketing and publicity at university presses, who drew the curtain

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