May 2, 2008
How Colleges Use Alumni to Recruit Students
Graduates may be natural salespeople, but some campuses find them too high-maintenance
Many college alumni wear their love for their alma maters on their sleeves, if not their sweatshirts. They're practically a walking advertisement for the college. So it often makes sense to rely on them when recruiting, a new Chronicle survey of admissions officers suggests.
But the survey also showed that admissions offices with budgets of less than $1-million used alumni less than did those
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