October 30, 2011
'Princeton Shorts' Tries to Lure Readers With Digital Excerpts From Full Books
Attention spans are short. E-readers are plentiful. Digital delivery is fast and convenient. How can university presses turn those facts to their advantage and attract readers who want bite-sized morsels of content?
Princeton University Press is about to test one approach with a new, e-only series. Called Princeton Shorts, it debuts November 9.
Unlike Amazon's Kindle Singles, the Princeton series won't have new material. It takes excerpts of books from Princeton's back list