September 10, 1999

Hillel Campaign Offers Frequent-Flier Miles to Donors

Is it affection for Hillel, or is it the miles?

A bit of both, apparently, say officials of the international Jewish-student organization, which is finding modest success with a new fund-raising solicitation that offers frequent-flier miles to donors.

"People get attracted to premiums," says Martin S. Neier, director of campus development for Hillel, the Foundation for Jewish Campus Life. "We're into points and mileage these days."

The