College Issues Loom Larger in Candidates' Campaign Ads

In Economic Context, Higher-Ed Issues Loom Larger in Presidential Campaigns 1

Romney Presidential Campaign, AP Images

In campaign ads for Mitt Romney, higher education is often seen in terms of student debt and rising tuition, which he cites as failures of the Obama administration.

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close In Economic Context, Higher-Ed Issues Loom Larger in Presidential Campaigns 1

Romney Presidential Campaign, AP Images

In campaign ads for Mitt Romney, higher education is often seen in terms of student debt and rising tuition, which he cites as failures of the Obama administration.

Presidential candidates from both parties usually offer support for higher education in broad terms. This year, however, wonky subjects like income-based repayment programs and the interest rate on subsidized federal loans are playing a more prominent role in campaign rhetoric.

The percentage of candidate-sponsored ad airings mentioning education is up from 2008, according to data compiled by the Wesleyan Media Project. As of last week, 13 percent of the advertisements aired by