May 23, 2008
High-Minded Idea
Produce doesn't get more local than when it is grown on the roof of the supermarket where it will be sold.
Keith Agoada and Troy Vosseller, business students at the University of Wisconsin at Madison, developed that prize-winning idea for the university's annual G. Steven Burrill Business Plan Competition last month. First place earned them $10,000 to invest in their business model, which they call Sky Vegetables.
The plan is to cultivate hydroponic crops — fruits and
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