April 25, 2008
Good Research and Faculty Buy-In: 2 Keys to Effective Marketing
Effective marketing requires more than a sleek new logo. The Chronicle recently held an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati.
Excerpts of the discussion follow.
Q: Corporations have found they sometimes need to adjust their marketing campaigns to other countries and cultures. As U.S. colleges open outposts abroad, how might their brands need to be
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