Fund-Raising Offices Make People a Priority as Budgets Are Cut

Photograph by David McNew, Getty Images

At the U. of California at Los Angeles (above), the fund-raising office cut out a layer of management but protected those who work directly with alumni, donors, and prospects.
July 13, 2009

In the face of declining revenue and institutional budget cuts, college advancement chiefs are working to protect their most-valuable assets: frontline fund raisers. To do so, they are reshuffling resources, streamlining operations, and learning to…

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