Fund-Raising Offices Make People a Priority as Budgets Are Cut

Fund-Raising Offices Make People a Priority as Budgets Are Cut 1

Photograph by David McNew, Getty Images

At the U. of California at Los Angeles (above), the fund-raising office cut out a layer of management but protected those who work directly with alumni, donors, and prospects.

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close Fund-Raising Offices Make People a Priority as Budgets Are Cut 1

Photograph by David McNew, Getty Images

At the U. of California at Los Angeles (above), the fund-raising office cut out a layer of management but protected those who work directly with alumni, donors, and prospects.

In the face of declining revenue and institutional budget cuts, college advancement chiefs are working to protect their most-valuable assets: frontline fund raisers. To do so, they are reshuffling resources, streamlining operations, and learning to do without  —something many have not had to do for a while.

"I think these are great times to have conversations about sacred cows," says Michelle L. Janssen, executive director of development at Valparaiso University, which