June 16, 2008
Fund Raisers Get Tips on Making 'the Ask'
New York
Understanding why people give to your organization, why trustees and presidents might be hesitant to ask for large donations, and what money means to you and your donors are all keys to getting the major gift in a fund-raising campaign, Laura Fredricks, a former university vice president told a conference of nonprofit fund raisers here on Friday.
The psychology behind getting the big gift and making "the ask" for it was a major topic at Fund Raising Day in New York 2008, which
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