September 12, 2003

Friends or Foes? The Press and College Presidents

By RAYMOND D. COTTON

Whether they have a good relationship depends, in large measure, on the president

Are the news media friends or foes of today's college president? Unlike some in my profession -- I am a lawyer -- I like to give short, direct answers. So here goes: It depends.

The news media can be of great assistance to a college or university. Positive coverage can help build an institution's reputation, assist in the fund-raising process, and help attract top students, professors, and

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