May 19, 2006
Franklin & Marshall College: Competing for Students on Their Own Tech Turf
Franklin & Marshall College falls into the ever-competitive category of small, private, liberal-arts institutions. Its location in rural Lancaster, Pa., makes it a "hidden treasure" — a classification by one college guide book that few institutions take pride in anymore.
When John A. Fry became president of the college in 2002, one of his goals was to take the "hidden" out of what he believes is a treasure.
"We not only must write the next chapter in the saga of
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