December 2, 2005

For the Love of Narnia

By MICHAEL NELSON

The strategy for marketing the movie The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which will open across the country on December 9, resembles nothing so much as the strategy used to re-elect George W. Bush as president in 2004: Pursue mainstream voters, er, viewers in widely broadcast ads that stress martial valor and family values, and target Christian evangelicals with overtly religious appeals church by church, radio station by radio station.

It's a strategy that