December 7, 2007
For University Presses, Distribution Can Bring Profits — and Some Problems
In the never-ending quest to make money or make ends meet, many university presses have turned to what might look like a simple business model. A press will contract with a smaller publisher, or an institution (such as an art museum) that only occasionally puts out a book, to handle basic customer-service tasks: fulfilling orders, warehousing books, and so forth.
The distributing press may offer more glamorous services as well, such as marketing and publicity. But it steers clear of
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