May 12, 2006

For True Reform, Athletics Scholarships Must Go

By JOHN R. GERDY

The president of the National Collegiate Athletics Association, Myles Brand, created a stir recently when he forcefully defended the NCAA's commercial efforts to raise revenues for its member institutions. "Commercialism per se" is not incompatible with the values of higher education, he contended in his 2006 "State of the Association" address. "It depends entirely on how the commercial activity is conducted."

Despite the outcry his comments generated among critics of college

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