October 26, 2007

For Small Programs, Fund Raising Can Be a Ticket to the Big Time

By BRAD WOLVERTON

Long before the mother of all upsets this fall put Appalachian State University in the national spotlight, athletics fund raisers across the country had a sense that the Mountaineers were the little engine that could.

Then Appalachian State's football team upended the mighty University of Michigan and landed on the cover of Sports Illustrated.

The on-field success has already improved ticket sales and recruiting. And thanks to the capital campaign that the university started two

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