February 9, 2001
For-Profit Web Venture Shifts Gears, Hoping to Find a Way to Make a Profit
Fathom, with backing from major universities, changes strategy on marketing and content
Columbia University's for-profit online venture, Fathom, is having difficulty attracting both customers and outside investors, forcing the university to spend $10-million to keep the project afloat.
The difficulties were discussed in a report produced by a subcommittee of Columbia's University Senate last month. A draft of the report said that Fathom is undergoing "a significant change in
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