For-Profit Colleges Take a Step Back to Regroup

A rash of TV commercials—the University of Phoenix's "Let's Get to Work" ads and the DeVry University "Know How" spot, for example—offer a conspicuous glimpse at the ways big players in the for-profit college industry are now scrambling to reverse two years of falling enrollments, campus closures, and employee layoffs.

With a few exceptions, the industry remains in retrenchment, staying profitable thanks largely to downsizing and using tuition freezes and extensive tuition