October 22, 2012
For-Profit Colleges' Marketers Generate Leads, and Controversy
Mark Abramson for The Chronicle
It was a corporate sales gathering like any other, with the requisite swapping of business cards and hawking of products in the vendor hall. But LeadsCon, a conference held in New York in July, served a growing ecosystem of companies that fuel the marketing of for-profit education. Like for-profit education itself, these companies increasingly find themselves the target of criticism of their activities.
The conference was a meeting of "lead generators": marketing companies that