Athletics Programs in NCAA's Division III Engage in a Bit of Soul-Searching

The message on the athlete's T-shirt was catchy, and the chancellor remembers it with a laugh.

"It said, 'We don't need scholarships to kick your butt,'" recalls Joe Gow, chancellor of the University of Wisconsin at La Crosse.

It struck Mr. Gow as a succinct, if not provocative, way of summing up the most obvious difference between the NCAA's Division III, of which his institution is a member, and the association's other two groupings. Mr. Gow and his colleagues know that

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