February 6, 2009
For Admissions Offices, a Spring of Uncertainty
Colleges work to convert mounds of applications into actual students ready to enroll
It's still early in the admissions cycle — but not too early for colleges to be worried about yield.
Projecting yield, the percentage of admitted students who enroll, is a perennial concern for admissions deans. Their anxiety has only grown as technology and millennials' habits make it harder to anticipate the whims of 17-year-olds. In many ways, it looks like that trend will continue
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