July 9, 2004
Football, Television, and the Supreme Court
How a decision 20 years ago brought commercialization to the world of college sportsTwenty years ago last week, the U.S. Supreme Court rewrote the rulebook for college sports.
Siding with the boards of regents for the Universities of Georgia and Oklahoma in 1984, the court declared that college football games, particularly ones played on television, were an ordinary business practice -- not an idealistic venue for universities to promote amateur sports and academic ideals.
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