January 15, 1999

Follett Opens On-Line Textbook Store With Course Lists From 450 Institutions

By GOLDIE BLUMENSTYK

The Follett Corporation turned up the heat under the simmering market for on-line sales of college textbooks last week by opening a new World-Wide Web site that includes complete booklists from more than 450 institutions.

The company also announced plans for a $10-million national advertising campaign to promote its new site, called efollett.com (http://www.efollett.com), and said it hoped to have booklists

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